Growth opportunities in international markets

Growth. It is at the heart of everything we do as marketers. Whether it is subscribers, audience, customers, revenue – whatever your metrics are, you want to see them going up! Expanding internationally is a route many businesses take to achieve this, but success requires research, planning and an understanding of each unique country and audience.

Each year, the Webcertain search and social report is released to give an overview of the digital landscape across the world. With 54 countries covered and over 1,000 stats included, it provides some interesting insights and highlights differences between markets that can have a major impact on strategy and performance when running campaigns.

In these slides from a webinar from April 2022, we pick out some of the most interesting and surprising facts from the report and discuss why they matter and how global digital marketers can use them to adapt their approach and drive growth in key markets.

We also share some key steps to help any marketer identify the best international opportunities for their business.

From reading these slides, you will learn:

  • The current state of search and social around the world
  • Specific trends and anomalies in key markets
  • How to apply these facts and figures to your international digital strategy
  • Key questions to ask when deciding whether to enter a new market