This is a recording of a panel session at the International Search Summit Barcelona 2022. Our panellists are Kim Stenger from Gartner, Andrew Bloch from Click Train and Azeem Ahmad from Azeem Digital. This is an international PPC panel with a difference. We pose some of the most common questions, challenges and contentious issues in global paid media to our panellists â€“ and only allow them to give their number-one answer to each. We know there is rarely just one answer to any question in digital marketing, but that is what makes this a fun and lively session â€“ with some great nuggets of knowledge thrown in!