Growth. It is at the heart of everything we do as marketers. Whether it is subscribers, audience, customers, revenue – whatever your metrics are, you want to see them going up! Expanding internationally is a route many businesses take to achieve this, but success requires research, planning and an understanding of each unique country and audience.
Each year, the Webcertain search and social report is released to give an overview of the digital landscape across the world. With 54 countries covered and over 1,000 stats included, it provides some interesting insights and highlights differences between markets that can have a major impact on strategy and performance when running campaigns.
In this recording of a webinar from April 2022, we pick out some of the most interesting and surprising facts from the report and discuss why they matter and how global digital marketers can use them to adapt their approach and drive growth in key markets.
Gemma Houghton is joined by native specialists from the Webcertain team, to get their perspective on the findings and understand more about online behaviours and cultural trends. We also share some key steps to help any marketer identify the best international opportunities for their business.
From watching this webinar recording, you will learn: